Considered attention to detail for memorable experiences.
Country and golf club amenities are important to member satisfaction, usage and retention. The design of a space where members can congregate is essential to the success of clubs.
Updating patio spaces to be more inviting and comfortable will increase the use of the facility and attract new members. Increased member use increases revenue. It is a simple formula for success. Like a good caddy, outdoor specialists can provide the correct tools and lay out the key factors to consider when targeting the green.
A successful club features a variety of spaces and experiences that cater to member expectations that revolve around luxury, comfort and status.
We know you’re busy managing and designing clubhouse projects, so, we’ve curated a useful compendium of resources to enable and encourage outdoor space design at Country Clubs, Golf Clubs and Exclusive Member Clubs.
Outdoor Design for Country Clubs & Golf Clubs
It’s not a revolutionary idea that outdoor terraces and patios are popular spots on weekends to relax and enjoy the 19th hole at your club. Studies show members will linger at your club if the outdoor seating is comfortable, cohesive and considered. This guide is designed to nail your approach shot and take a birdies-eye view of your outdoor offering.
Your first task is to assess your outdoor spaces and analyze how they are performing. Are members spending time in the space? Are they ordering more than one drink or meal? These metrics are core to understanding where your space can be improved.
Locations to consider:
- Pool area
- Dining area
- Tennis & Racquet Sports
- Patio areas
- Terraces
Country clubs and golf clubs can benefit from enhancing these areas. Additional and upgraded seating, shade and furnishings will set you up for success.
It’s also important to investigate your underutilized or unutilized spaces. Can you create a revenue-generating space from a blank canvas?
Updating the patio, terrace or bar into a more comfortable and inviting atmosphere, and adding new amenities, will increase their use of the facility and attract potential new members. More member use improves retention and increases revenue. And satisfied members will bring more guests, doing your marketing for you.
In this guide we’ll cover our country club furniture considerations, how you can best enhance your space with a members-first approach and share some exciting projects we’ve worked on in the United States.
Comprehensive Design Process
Step 1: Survey Members
Keeping up with membership usage is essential to continue enhancing the experience. It’s essential to take on board the needs and requirements of your members.
We suggest performing a survey as the first course of action. Garnishing information first-hand is the best way to make informed decisions driven by data. Too many times we see projects that are started via assumptions and flash-in-the-pan ideas that aren’t rooted in real-world information.
We’re here to provide an experience for members and what better way to do that than to ask them what they want? Remember to ask open-ended questions, and allow them to have their say and feedback on anything.
The 6 Open Ended Question Prefix:
Who
How
What
Where
When
Why
If we start our questions with these words, we will get better information instead of a yes or no response.
Struggling still? Our marketing team loves surveys and has put together some starter questions to help.
Who do you enjoy spending time with at our club?
How do you use the club?
What would you like to see from our outdoor space?
Where do you see the club in 10 years?
When do you spend time at the club?
Why did you join our club?
There are plenty of other things you can ask, be creative and drill down into what you need to know.
Remember there are a variety of outdoor spaces that can be enhanced be it poolside, bar side or court side.
Step 2: Plan & Develop
With your data, it’s time to plan and develop your space. New furniture is one of the fastest and most effective ways of enhancing outdoor space and meeting members’ needs. Expectations for high-end country clubs are high and it is essential to nail the furniture purchases.
What are the roadblocks, where is the friction, and what are the complaints? These are the problems we need to solve. If you’re upgrading an unused space, why hasn’t it been used in the past?
Once you have these mapped out, you need a drawing or map of your area.
Think about developing at least 4 different ideas. This gives you the chance to get ideas down on paper, be it good or bad before iterating and refining.
Think about limitations such as budget, space and execution only once you’ve come up with a concept. These inhibitions can create artificial barriers to creativity and limit the scope.
Don’t forget to consider additional spaces for upgrades. Pool areas are popular with Members, Dining spaces keep people happy and racket sports are taking off around the world.
Dining spaces must always look beautiful, and be able to withstand the rigors of heavy use. Stylish furniture doesn’t have to be weak or high maintenance.
Step 3: Design & Build
A consistent extension of the aesthetic your club provides is essential to the design.
If you’re upgrading furniture, shade systems or building new poolside spaces, you’ll need to consider what’s come before. Furniture and shade need to be an investment of capital that returns over time.
Design is important. If you are buying furniture for the sake of buying new furniture, you’re missing the point of what it is to provide for your members. You want to provide an experience, and providing the appropriate furniture in the appropriate space is core to making sure that experience is fulfilling. Create a wow factor to increase membership.
Focus on the character of your space as much as the functionality of the product. There are plenty of style options available and finding the correct furniture for your space will only serve to enhance the space.
Enhance your Country Club Design
Country Clubs and Golf Clubs benefit from outdoor shade ideas and designs. Country Club design principles are becoming more important as members seek to get the most out of their membership. Expectations of comfort and quality are strong. Shadowspec works with Country Clubs across the world to support their goals with members.In 2023 we worked with North Hills Club in Raleigh, North Carolina to install Shadowspec Unity™ Multi-canopy cantilever umbrellas in their pool area.
What's your color story?
Beige
Beige
Don't be afraid of Beige, you'll get a strong feeling of class, luxury and heritage by incoporating warm, luxury tones into your space.
Green
Green
Deep greens are the are synonymous with golf. Masters Blazers, grass, green. There’s nothing quite like a rich, pine green sprinkled throughout the club to create an atmosphere of comfort.
Black
Black
Black is clean, sleek and modern. Synonymous with new fresh designs and forward thinking spaces. Popular with tech companies, you can’t go wrong when leaning into a black palette to supplement your design.
Charcoal
Charcoal
Darker greys provide a comfortable home feel. Easy to clean and maintain. Charcoal will also fit in with existing club aesthetics no matter how clean or gaudy they are.
Blue
Blue
Royal blues are essential to a curated club. Creating a space that is warm, professional and welcoming is key to retaining and creating members. Take a dive and introduce blue furniture to your poolside to create a cohesive environment poolside.
Rust
Rust
Rust and terracotta colors can transform outdoor spaces by creating a stunning, warm feature that gives your club an air of difference. We’ve seen great results of clubs all around the United States using warmth to improve member satisfaction.
5 essential outdoor furniture ideas
Increase members and member satisfaction with these ideas.
Outdoor Umbrellas
Comfort and care are important to members at country clubs and creating a space with outdoor umbrellas is the perfect way to impress members. Umbrellas are strong, made from marine grade materials and easy to use. Shadowspec Umbrellas are versatile and suitable for dining areas, poolside spaces and as a rest area for racket sports. Customizable to match your club, umbrellas extend the seasons at country clubs and golf clubs by providing shelter from the sun and rain, day and night.
Table Settings
Dining settings are essential to country clubs and golf clubs. When we talk about member satisfaction and retention, we want our members to feel comfortable in spending time after a round of golf or a swim, interacting and creating a warm, cheerful and luxurious atmosphere. The aesthetics of a country club’s patio furniture is important. Choosing and arranging the right furnishings can improve the overall look, feel and functionality of any property.
Poolside Loungers
The pool at a country club is a family hub. Kids and their parents alike enjoy using their membership to swim, race and relax in and around the pool. Comfortable, strong and waterproof furniture is important when you’re looking at purchasing new furniture for your pool space. Like anything, plan to purchase outdoor furniture that matches the style of your club. If you’re redesigning multiple outdoor spaces we suggest matching furniture stylings across the areas.
Patio Lounge Suite
Dining isn’t the only purpose of outdoor patios or terraces. You can host relaxing cocktail parties, live music and relaxing fireside chats. Replacing dated plastic or rattan furniture with more comfortable and upscale furniture will create a casual and relaxed environment that caters to a wide range of members.
Warmth & Relaxation
Indoor furniture needs to have a presence, but outdoors, you want members to enjoy the view and be comfortable. The furniture isn’t the reason they’re there. Creating a relaxing space that’s non-intrusive and comfortable is key. We’re always on the lookout for high-end warmth and heating solutions. Rustic firepits, outdoor fireplaces and out-of-the-way infrared heaters are the perfect way to improve the comfort at your club
Designed for Comfort
Built to Last
Specialist suppliers are important to country club outdoor design. There is a substantial difference between outdoor furniture that lasts a long time and outdoor furniture that looks good for a long time.
Tables, chairs and umbrellas are capital expenditures with plenty of options, designs and choices. It’s important to discuss with suppliers on the expected lifecycle of any outdoor furniture expenses.
As a specialist supplier of outdoor cantilever umbrellas to country clubs and golf clubs, we know it’s important that your investment in customer satisfaction is delivered with an expectation that improvements will last.
Shadowspec has immense pride in our products and our dedicated shade specialists assist country clubs and golf clubs all around the world to build outdoor spaces that drive revenue. Speak to our shade specialists to discover how to provide a space that is welcoming and comfortable. We want your club to provide exceptional facilities to ensure member retention. It’s important to prioritize comfort and durability above budget. Don’t sacrifice your members’ comfort, invest in beautiful outdoor furniture.
Your space exists to provide an experience, providing the appropriate furniture is integral to making sure that experience is fulfilled.
On their own, it’s not the colour of the walls, the placement of your outdoor furniture or the design of your tables that matter. Instead, it’s the comfort and happiness of your members that matter.
How the combination of furniture resonates with your members is at the heart of design and the overall impression that it gives members when they arrive on site. Considering aesthetics and functionality is important in choosing the right furniture.
You’ve taken the correct first step in improving your space by digesting this information, so if you’re asking yourself what’s next – we suggest reaching out to us or exploring our umbrella options for country clubs and golf clubs. We’ve worked with exclusive and family clubs all around the world and would love for you to join us in this shade journey.
Compare Umbrellas
Number of Canopies
1-4
Octagon Canopy
Yes
Square Canopy
Yes
Umbrella Tilts
No
Surface Plate
Yes
Smart Battery for LED Light
Yes
Number of Canopies
1
Octagon Canopy
Yes
Square Canopy
Yes
Umbrella Tilts
No
Surface Plate
Yes
Smart Battery for LED Light
Yes
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