It is hard to think of a more serene social occasion than a visit to an established winery to savor the pinot or relax into a Riesling. Black Birch Vineyard in North Hartfield Massachusetts produces award-winning wines in small batches. Nestled in the fertile and sheltered Connecticut River Valley, Black Birch’s signature wines are sought after across the state and patrons flock to the vineyard to enjoy the food, wine, environment under a relaxing hospitality umbrella.
Cantilever Umbrellas for Cellar Doors
At Shadowspec Umbrellas, we are passionate about occasion-building and a comfortable atmosphere that brings people together and in collaboration with Black Birch we installed a suite of Shadowspec Unity™ Duo Cantilever Umbrellas. These act as an upmarket replacement for lightweight market umbrellas and have transformed the outdoor area into a relaxing space for long lunches, wine tasting and musical performances
“We were using lightweight market umbrellas that did not provide enough shade or if wind blew through here unexpectedly, they would take off, so we needed something more substantial.
The priorities were versatility, also the ability to move them and large enough and durable enough that they could be outside in diverse types of weather. We chose Shadowspec because they did have the option to have wheels and they were movable. A lot of other commercial umbrella companies did not have that option.”
The free-standing base with optional castor wheels enabled the vineyard to adjust their cantilever hospitality umbrella based on the needs of the day. The versatility of these bases in combination with the easy-to-use deployment and rotating functionality ensure Black Birch’s “wine tasters” have shade and coverage all day.
“This is our third summer of using them. They are, you know, put up and down every day here. And, and sometimes, you know, we have all kinds of weather. So, we must be able to, on a whim, put them down quickly.”
Update Your Outdoor Offering
Hospitality venues receive help from outdoor spaces that are usable and inviting to customers. It is no secret that people enjoy dining, drinking, and spending time outdoors and you will know better than most, as a hospitality provider, that those spaces will fill up first and generate the most revenue. By improving the space and adding luxury shelter you can add an extra season to your offering to grow and keep your business.
You can expand your space with added seating by installing cantilever umbrellas. Enabling you to host more patrons outdoors. Perfect for larger group bookings and events. Cantilever Umbrellas are an effortless way to improve visual appeal whilst improving comfort and enjoyment.
“Shadowspec has been the best investment ever for us in terms of that, one thing I will say that I was extremely surprised about was the fabric's durability. They look as good as they were on day one. Color has not changed and then they are out in the sun, you know, all summer for six months of the year.”
Quality Hospitality Umbrella, Offering the Best Shade
We are also the biggest cheerleaders of hospitality venues that install Shadowspec Umbrellas. These venues must thrive for their communities. Black Birch has designed the perfect blend of local vineyard with spectacular wines that are sought after and iconic. We are huge fans of Black Birch’s bottle label designs and creative use of shade to improve their patrons’ experiences.
With the best materials in the world, Shadowspec Umbrellas stand up and stand out. Black Birch has incorporated form and function to create a dynamic and inviting environment that has improved their business goals and aims. We are proud to be a partner with Black Birch and look forward to next year’s vintage each year.