Our Story

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Umbrellas are more than just a provider of shade - they reflect a certain lifestyle.

With over 25 years of experience, we’ve learned there are three things our customers seek in an outdoor umbrella: ease of use, a fine design and resistance to whatever element nature has in store.

Our ability to fuse these needs into one product makes our range of outdoor umbrellas unparalleled to the rest.

The Shadowspec brand has become the trusted provider of superior products and first-class support. 

Just because they're overhead, doesn't mean they should go overlooked - we're experts in helping you find the right umbrella that complements your outdoor space. 

Meet the team

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Chris Cashmore

Key Accounts Manager

Chris works with our many resellers and dealers throughout New Zealand and Australia, working with the team to bring Shadowspec to every corner of the globe. When he is not giving product training lessons, or catching up with his clients, he can be found out on the water with his wife and kids in tow. If you ever find he’s out of coverage, just leave him a message and ask how the fishing went when he replies. He also hopes to one day write a book titled The Easy Guide to Installing Umbrellas.

Craig Maden

Craig Maden

Sales Consultant

Craig is our valued expert on all things Umbrellas and is quick to handle all enquiries - day or night. His sense of humour brings life to the Shadowspec team on a daily basis, never failing to have a joke at the ready. His love of green tea is a contentious issue within the workplace, so we’re always sure to have some on hand. His goal for the future is to become a professional LinkedIn genius, travelling the world guest speaking and holding seminars on this topic.

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Seth Turley

Sales Consultant

Seth is the longest non-family member employee in the business having been with the company since 2010. In between contact with clients, he spends time on the piano, attempting (mostly unsuccessfully) cooking, and enjoys extended family time with a drink and something to eat that more focuses on flavour rather than healthiness. Music is a key interest and enjoys most genres as long as they are well performed. A key goal of Seth’s is to be able to cook restaurant quality Chinese food.

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Keziah Abercrombie

Sales Consultant

Keziah is a relatively new member of the Shadowspec team, but that hasn’t stopped her from becoming one of the top three sales people in the company in the short time she’s been here. Her enthusiastic approach is infectious, and she never fails to update the team on how her day is going (bad or good). When she is not at work she most likely will be either online shopping or relaxing with a glass of red wine in hand. Her favourite season is summer, you will find her anywhere there is water with her UE Boom speaker in tow.